Privacy policy

This Privacy Policy describes how AARUSHI ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use, or make a purchase from pragus.in (the "Site").

1. Information We Collect

We collect various types of information from and about you, including:

• Personal Information You Provide:

  • Contact Information: Name, email address, phone number, shipping address, and billing address.

  • Payment Information: While we do not directly store your credit card details (these are securely processed by our third-party payment processors), we collect information related to your transactions, such as the items purchased, date of purchase, and shipping details.

  • Account Information: If you create an account with us, we collect your username and password.

  • Communications: Information you provide when you communicate with us, such as customer service inquiries, feedback, or survey responses.

• Information Collected Automatically:

  • Usage Data: Information about how you access and use the Site, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits.

  • Device Information: Information about the device you use to access the Site, such as unique device identifiers, device type, and mobile network information.

  • Cookies and Tracking Technologies: We use cookies and similar tracking technologies (like web beacons and pixels) to track activity on our Site and hold certain information. These technologies are used for various purposes, including maintaining your shopping cart, remembering your preferences, analyzing traffic, and serving targeted advertisements. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

• Information from Third Parties:

  • We may receive information about you from third-party service providers, such as payment processors, shipping carriers, and marketing partners, in connection with our services.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• To Provide and Maintain Our Services: To process your orders, fulfill your purchases, manage your account, and provide customer support.

• To Improve Our Services: To understand how you use our Site, diagnose technical issues, analyze trends, and improve the functionality and user experience of our Site.

• To Personalize Your Experience: To tailor product recommendations, offers, and content to your interests.

• For Marketing and Advertising: To send you promotional emails, newsletters, and other marketing communications about our products and services (you can opt-out at any time). We may also use your information for targeted advertising purposes on our Site and third-party platforms.

• For Security and Fraud Prevention: To protect the security and integrity of our Site, prevent fraudulent transactions, and detect and prevent other malicious activities.

• To Comply with Legal Obligations: To comply with applicable laws, regulations, legal processes, and governmental requests.

3. Sharing Your Information

We may share your personal information with the following categories of recipients:

• Service Providers: We share information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing, shipping, order fulfillment, data analysis, marketing, customer support, and IT services. These service providers are obligated to protect your information and use it only for the purposes for which it was disclosed.

• Payment Processors: Your payment information is securely processed by third-party payment gateways. We do not store your full credit card details on our servers.

• Shipping Carriers: We share your shipping address and contact information with shipping carriers to deliver your orders.

• Marketing and Advertising Partners: We may share information with marketing and advertising partners (such as Google and social media platforms) to facilitate targeted advertising and measure the effectiveness of our campaigns.

• Legal and Law Enforcement: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).

• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

• With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

4. SSL & Data Security

We prioritize the protection of your personal information and have implemented SSL (Secure Socket Layer) encryption to ensure that all data transmitted between your browser and our website remains private and secure. In addition to SSL, we use reasonable technical and organizational measures to safeguard your information from unauthorized access, use, alteration, or disclosure.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to use commercially acceptable standards and practices to protect your personal data.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your information, we will securely delete or anonymize it.

6. Your Privacy Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

• Right to Access: You have the right to request access to the personal information we hold about you.

• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

• Right to Erasure (Right to Be Forgotten): You have the right to request that we delete your personal information, subject to certain exceptions.

• Right to Object to Processing: You have the right to object to the processing of your personal information in certain circumstances.

• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.

• Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact details provided below. We will respond to your request in accordance with applicable law.

7. Third-Party Links

Our Site may contain links to third-party websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We strongly advise you to review the Privacy Policy of every site you visit.

8. Children's Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us, and we will take steps to remove that information from our servers.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us:

Legal Business Name: AARUSHI
Email: support@pragus.in
Phone: +91 9787723306
Address: 63/15, Vasantha Road, Cross Street 2, Anna Nagar, Tirupur, Dharapuram, Tamil Nadu – 638656